The brief contained a very detailed description of the job. The end result had to match corporate colors, fonts and developed personas (https://www.mediawiki.org/wiki/Personas_for_product_development) for the niche target audience. The set of 3 digital banners show custom illustrations of the personas in different settings visualizing the message.

The Community Health Initiative street furniture poster had to combine a rather long message and include some visual corporate elements to make it more appealing for the viewer.

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